Privacy Policy

1. Who we are

Dual Perspective Limited ("we", "us", "our") is a fractional product and delivery leadership consultancy registered in England and Wales (company number 16863492). Our registered address is The Glass Box, 6 Friendly Street, Huddersfield, HD1 1RD.

We are the data controller for personal information collected through this website. If you have any questions about this policy or how we handle your data, email us at contact@dualperspective.co.uk.

2. What information we collect

2.1 Information you give us directly

When you use the contact form on this website, we collect:

• Your name
• Your email address
• Your organisation name (optional)
• A description of what you need help with
• Your approximate budget range (optional)

We only collect what the form asks for. We do not collect telephone numbers, job titles, or any other fields unless you include them voluntarily in your message.

2.2 Information collected automatically

If you accept analytics cookies, Google Analytics collects anonymised information about how visitors use this site, including:

• Pages visited and time spent on each page
• Approximate geographic location (country/city level — IP addresses are anonymised)
• Browser type, device type, and operating system
• Referring website or search term

Analytics are only loaded after you give consent via our cookie banner. If you decline, no analytics data is collected. See our Cookie Policy for full details.

3. How we use your information

• To respond to your enquiry — we use your contact details solely to reply to you and discuss a potential engagement.
• To improve our website — anonymised analytics help us understand which pages are useful and where we can improve (analytics consent required).
• To meet legal obligations — we retain records as required by law, including for accounting and tax purposes where a paid engagement follows.

We do not send unsolicited marketing emails. We do not add you to any mailing list without your explicit request.

4. Legal basis for processing (UK GDPR)

• Consent — analytics cookies and any optional marketing communications.
• Legitimate interests — responding to enquiries and protecting our website from spam.
• Contractual necessity — processing data necessary to deliver a service you have engaged us for.
• Legal obligation — retaining financial records as required by HMRC.

5. Third-party services we use

Google Analytics

We use Google Analytics to understand how visitors use this site. IP anonymisation is enabled. Data is only collected after you consent via the cookie banner. Google Analytics data is retained for 26 months. Google's privacy policy is at policies.google.com/privacy.

Cloudflare Turnstile

Our contact form uses Cloudflare Turnstile for spam protection. Turnstile analyses signals from your browser to verify you are human, without using invasive tracking or traditional CAPTCHAs. Cloudflare's privacy policy is at cloudflare.com/privacypolicy.

Website hosting

This website is hosted by a third-party provider. Your data is processed in the UK and European Economic Area. We do not knowingly transfer personal data outside the UK/EEA without appropriate safeguards in place.

6. Data sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share your information only in the following circumstances:

• With service providers listed in section 5 above, who are bound by their own privacy policies and data processing agreements.
• If required by law, court order, or a regulatory authority.
• In the event of a business transfer (merger or acquisition), with advance notice to you.

7. Data retention

• Contact enquiries — retained for up to 2 years from last contact, then securely deleted.
• Client engagement records — retained for 7 years as required by HMRC.
• Analytics data — 26 months (Google Analytics default).

8. Your rights under UK GDPR

You have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — ask us to delete your personal data (subject to legal retention obligations).
• Restriction — ask us to limit how we use your data.
• Portability — receive your data in a machine-readable format.
• Object — object to processing based on legitimate interests or for direct marketing.
• Withdraw consent — withdraw consent at any time where we rely on it (including withdrawing analytics consent via your browser cookie settings).

To exercise any of these rights, email contact@dualperspective.co.uk. We will respond within one calendar month.

9. Security

All data is transmitted over encrypted HTTPS connections. Access to contact form submissions is restricted to Dual Perspective personnel. We review our security practices regularly.

No method of internet transmission is 100% secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.

10. Links to other websites

Our website contains links to external sites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

11. Children

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has submitted information through our site, please contact us and we will delete it promptly.

12. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date at the top. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

13. Contact and complaints

For any questions about this policy or to exercise your data rights:

If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner's Office (ICO):