NNG UX Certified

PROSCI Change Management

Leeds based, UK wide

Senior product leadership for the moments that decide things

Ship sooner, spend less on the wrong things, and stop building work twice. We step into your product team when you need clarity, momentum, a decision made or an honest outside view.

Every engagement is led by a director. Behind them sit specialists, delivery partners and our own research studio, so the work can grow without the person who understood your problem handing it on.

Book a Product Review How it works

Professional certifications that underpin our approach

When to bring us in

Four situations we get called into most. Each one is costing you time or money right now.

You need clarity

Everything on the roadmap is a priority, so nothing is. Teams pull in different directions and every planning meeting reopens the last one.

A shorter roadmap the whole team backs

You need progress

The team is busy and the board is full, but very little reaches customers. Dates slip quietly and nobody can say exactly why.

Faster time to market

You need a decision

Build, buy, pause, pivot or stop. The call is overdue and money keeps flowing into the option nobody has the evidence to back.

Budget stops going into the wrong thing

You need fresh eyes

You are too close to it. Something feels off with the product, the team or the plan, and you want a straight answer from someone with no stake in the politics.

Less rework, fewer late resets

How it works

One way in, one way to stay. The same for a funded start-up as for a FTSE programme. Most clients start with the review.

Start here

1. The Product Review

£5,950

Two weeks, fixed price. We look hard at your product, roadmap, team rhythm and customer evidence, then sit down with your leadership team and tell you what we see.

✓ Know what to stop, so spend goes where it counts
✓ Overdue decisions made, with our recommendation on each
✓ A prioritised 90 day plan your team can start on Monday

Book a Product Review

2. Product Leadership

From £8,500/month

A director embedded in your product team, seeing the plan through. Setting direction, running the decisions and keeping delivery honest, with specialists and partners brought in as the work needs.

✓ Shorter time from idea to customer
✓ Fewer resets, less work built twice
✓ Senior product leadership without a permanent hire

See what's included

Prices are what you pay. Month to month, no lock-in. Full pricing →

Director-led, properly backed

Senior judgement at the top of every engagement, and the capacity underneath it to get things built.

Leadership

A director leads every engagement

No pitch team, no handover to juniors after signing. The director in your first meeting is the one in your steering group months later, accountable for the result.

Specialists

Depth when you need it

Named associates in research, content design, data and accessibility, plus Participation Studio, our own research arm. You meet them before they start.

Delivery

Build capacity on tap

When a plan moves into build, we work with established delivery partners such as Hedgehog Lab. We stay on your side of the table and hold the build to what was agreed.

How we're set up →

Who you'll work with

Rosalyn Potts and Matthew Hodgkinson, directors of Dual Perspective

Dual Perspective was founded by Rosalyn Potts and Matthew Hodgkinson. Between them they have spent more than 30 years leading product and delivery at Johnson & Johnson MedTech, Sky, ASDA, Covéa Insurance and Leeds Building Society, running multi-million pound budgets and teams of 50 or more.

We built the firm around a simple observation. Product work rarely fails for lack of ideas. It fails because nobody senior enough is making the calls, so roadmaps swell, teams stay busy and money goes into things customers never use. Our job is to make those calls with you, and then make sure they stick.

More about us →

Participation Studio

Rapid research and validation that prevents expensive mistakes. When you need confidence in what to build, who it's for, and why it will work before you commit the budget.

We run focused, ethical research with customers, patients, colleagues, and clinicians, then translate it into clear decisions your team can act on. No endless synthesis. Just evidence your team can act on.

Explore Participation Studio ↗

Short, sharp studies. Ethical recruitment. Insight that prevents rework.

What it adds up to

30% faster

Time to market, by tying customer insight straight to delivery decisions

£280k

Planned spend avoided when one review cut 40% of a committed roadmap

Zero rework

Early alignment that removed costly late-stage changes and resets

£1.5m

Annualised saving from service redesign and process simplification

68 → 77

NPS lift from product and service improvements customers noticed

+6%

Visit to checkout conversion after removing friction from the journey

See the work behind the numbers

What clients say

"They gave us clarity in one morning that we hadn't found in three months. No fluff, just clear thinking and practical next steps we could action immediately."

CEO, Stealth-mode healthtech startup

"Your workshop gave us a eureka moment around the excitement and emotion of auctions. You helped us see what we'd been missing."

Ollie Juggins, Trade Classics

Need references for due diligence? Ask and we'll put you in touch with clients in your sector.

Questions we get asked

What does the Product Review actually cover?

Your product, roadmap, team rhythm and the customer evidence behind them. Over two weeks we interview the people who matter, look at what is being built and why, and finish with a working session with your leadership team. You leave with an honest read, the decisions that need making with our recommendation on each, and a prioritised 90 day plan.

What happens after the review?

Many teams run with the plan themselves. Others ask us to stay on as Product Leadership to see the decisions through. Either is fine. The review is designed to stand alone, and there is no pitch at the end of it.

Who leads the work?

A director, from the first call to the last. Specialists and delivery partners join when the work needs them, by name and agreed with you first. The person who understood your problem in week one is still there in month nine.

Can you scale up if the work gets bigger?

Yes. We bring in specialist associates for research, content, data and accessibility, our own research studio Participation Studio, and established delivery partners such as Hedgehog Lab for build capacity. Leadership and accountability stay with our directors throughout. How we're set up →

Do you work across sectors?

Yes. Health and medtech, retail, financial services, housing, infrastructure and the third sector. The product problems repeat across all of them: too much on the roadmap, slow decisions, and work that gets built twice.

How quickly can we start?

A Product Review can usually start within one to two weeks of a first conversation. We work remotely or on site, wherever it helps most.

Tell us what's stuck

A few lines is plenty. A director will reply within one working day with an honest view on whether a Product Review is the right start.

Book a Product Review

Prefer email? contact@dualperspective.co.uk