Are the startup packages fixed price?

Yes. Clear scope, clear outputs, clear decisions. No surprises.

What happens after the Executive discovery session?

You get a prioritised picture of opportunities, risks, and a practical next steps plan. Many clients move into a partnership or retainer.

Do you work across sectors?

Yes. The work is about complexity and outcomes. We apply the same thinking across health, retail, fintech, housing, infrastructure, and the third sector.

NNG UX Certified

PROSCI Change Management

Leeds-based, UK-wide

Senior and hands-on. You work directly with us, not juniors.

You know what you're trying to build. You're not always sure what to build first.

We work with founders, particularly in health and wellbeing, who have a strong vision but too many directions to go in at once. We help you work out what not to build as much as what to build, get your team aligned around the right priorities, and then stay alongside you to help ship it.

No junior handoffs. No slide decks and disappear. You work directly with Rosalyn and Matt. More than 30 years of senior product and delivery experience between us, from the first conversation to the last deliverable.

Book a £945 Clarity Session See how it works

Response within one working day • No lock-in contracts • Fixed prices for founders • UK-wide

Professional certifications that underpin our approach

Choose your starting point

Same senior expertise. Different entry points based on where you are now.

For Founders

Early Stage & Scale-Ups

You've got a product to build and a team looking to you for direction. You're making decisions without enough information, and you can feel the cost of getting them wrong.

We've worked with health innovators, ed-tech founders, and mission-driven startups across the UK. We bring the senior product and delivery thinking you need, without the full-time hire you can't yet justify.

Fixed prices. No surprise invoices. Start with a single session.

See startup packages →

For Organisations

Enterprise & Regulated Teams

You're navigating stakeholders, governance, and accountability. Progress needs to be defensible, credible, and aligned across the organisation.

Bespoke partnerships and fractional leadership for complex delivery. Executive clarity sessions from £5,000 get you unstuck fast.

See enterprise options →

Why we exist

Rosalyn Potts and Matthew Hodgkinson, founding partners of Dual Perspective

We’re Rosalyn and Matt, the people behind Dual Perspective. Between us we’ve spent more than 30 years leading digital transformation, customer experience, and delivery programmes at organisations like Johnson & Johnson MedTech, ASDA, Sky, and Leeds Building Society, managing multi-million pound budgets, leading teams of 50+, and delivering work that touches millions of customers. We've also raised two daughters together.

We built Dual Perspective because the most valuable support doesn’t come from distant strategy or slide decks. It comes from experienced people who’ve done the work, made the calls, and know how to move things forward in the real world. When you work with us, you get direct access to that experience from day one, along with the kind of broad, collaborative network that comes with two decades in the industry.

We've done this at scale. J&J MedTech, Sky, ASDA, Leeds Building Society. We've led product and delivery programmes worth millions, with teams of 50+. We bring that rigour to your stage of growth.
We help you decide what not to build. The hardest product decisions aren't what to do. They're what to stop, what to deprioritise, what to say no to. We make those calls with you.
Two of us, always. You get a CPO and a Head of Delivery working together. Strategy and execution in the same conversation, not handed off between departments.
Clarity that survives contact with your team. Decisions your people can act on, not documents they ignore.
No fluff, no theatre. One healthtech founder told us: "They gave us clarity in one morning that we hadn't found in three months."

How it works

Three steps. Minimal lift from you. Clear outcomes and forward momentum.

Get honest about what's actually going on
We start by listening properly. Not to write a proposal. To understand what you're building, why it matters, and what's really getting in the way. Then we make the mess visible and cut to what needs to happen next.

Start as small as you like
A single Clarity Session if you're not sure yet. A focused sprint to build momentum. Ongoing partnership if you want us embedded. There's no pressure to commit to more than you need.

Ship work that matters
We don't just plan. We roll up our sleeves and help you deliver. Clear decisions. Real progress. Things actually getting done.

Pricing designed for how you work

Transparent packages for founders. Strategic partnerships for complex organisations.

Clarity Session

£945

One morning. One session. Leave knowing exactly what to focus on and why.

✓ One intensive working session (half day, remote or in person)
✓ Written priority roadmap you can act on immediately
✓ Honest assessment of what to do, what to pause, and what to stop
✓ Can be followed by a Sprint or Partnership, or stands alone

Book clarity session

What we actually do

Hands-on, senior support across product, delivery, and customer experience.

Product strategy and roadmaps

Clear priorities, realistic milestones, and ownership so decisions stop drifting. We help you say no to the noise and focus on what moves the needle.

Digital propositions that convert

Proposition, pricing, and positioning tied to real customer need. Not what you think they want, but what research shows they'll actually pay for. See Product Strategy.

Delivery leadership that keeps moving

Lightweight rituals. Visible progress. Risks surfaced early. We run the drumbeat so you can focus on the business. See Delivery Leadership.

Service design that ships

Journeys, blueprints, and flows that turn into work your teams can execute. Not pretty PDFs that sit in a drawer. See Service Design.

Fractional senior leadership

CPO, Head of Delivery, CX leadership without adding headcount. We step in, own outcomes, and integrate with your team like we've always been there. See Fractional Leadership.

Customer insight that matters

Inclusive, ethical research with customers, patients, and users. Real insight that feeds directly into delivery, not research theatre. See Customer Experience.

Participation Studio

Rapid research and validation that prevents expensive mistakes. When you need confidence in what to build, who it's for, and why it will work before you commit the budget.

We run focused, ethical research with customers, patients, colleagues, and clinicians, then translate it into clear decisions your team can act on. No fluff. No endless synthesis. Just insight that moves delivery forward.

Explore Participation Studio ↗

Short, sharp studies. Ethical recruitment. Insight that prevents rework.

Results that matter

68 → 77

NPS increase from service improvements that boosted customer satisfaction and repeat business

+6%

Higher visit-to-checkout conversion after UX optimisation reduced friction and cart abandonment

30% faster

Time to market by linking customer insight directly to delivery decisions and cutting waste

£1.5m

Annualised cost saving from service redesign, process simplification, and operational change

£40k+

Wasted spend avoided through right-first-time decisions preventing unnecessary build and rework

Zero rework

Early clarity and stakeholder alignment preventing costly late-stage changes and resets

View detailed case studies

What clients say

"They gave us clarity in one morning that we hadn't found in three months. No fluff, just clear thinking and practical next steps we could action immediately."

CEO, Stealth-mode healthtech startup

"Such a joy to work with people who really "get" our vision! Thank you both 🥰🤍"

Miranda Arieh, Founder of HEROES Programme

"Your workshop gave us a eureka moment around the excitement and emotion of auctions. You helped us see what we'd been missing."

Ollie Juggins, Trade Classics

Need references for due diligence? Just ask and we'll share contacts relevant to your sector.

Questions founders ask us

Are the startup packages actually fixed price?

Yes. Clear scope, clear outputs, clear timescales. No scope creep, no surprise invoices, no "it depends". You know exactly what you're getting and what it costs before we start.

We're not sure we're ready for ongoing support. Can we just start with the session?

Yes, and we'd encourage it. The Clarity Session is designed to stand alone. A lot of our best ongoing relationships started with one morning and a decision to come back. There's no obligation and no pitch at the end.

What happens after the Clarity Session?

You get a prioritised action plan with clear next steps you can execute immediately. Many clients move into a Momentum Sprint to build on that clarity, or an Embedded Partnership for ongoing support. But there's zero pressure. The session stands alone.

Do you work across different sectors?

Yes. We've delivered for health, retail, fintech, housing, infrastructure, and the third sector. The work is about complexity and outcomes. The principles stay the same: clarity, focus, delivery.

Is there a minimum commitment?

No. You can start with a single £945 Clarity Session to test how we work together. We'll recommend the lightest level of support that will still create real momentum. We'd rather you start small and scale than over-commit too early.

How quickly can we start?

Most clients start within 1-2 weeks of first contact. Clarity Sessions can often be scheduled within a few days. We move at your pace.

Do you work remotely or in-person?

Both. We're based in Leeds but work across the UK and internationally. Many engagements are remote, which keeps costs down. But we're happy to work on-site when face-to-face adds real value.

What makes you different from other consultancies?

We don't do slide decks and disappear. We roll up our sleeves and deliver alongside you. You work directly with us (Rosalyn and Matt), not juniors. And we care deeply about your mission, so we take time to understand it before diving in.

Can you just take something off my plate and run with it?

Yes. That's literally what we're here for. Founders tell us they don't need more advice, they need hands-on help. Give us the brief, the context, and the constraints. We'll own it, keep you informed, and ship it.

Ready to get some clarity?

Tell us what’s going on. We’ll come back within one working day with a clear next step. No pitch, no pressure.

Book a £945 Clarity Session

Prefer email? contact@dualperspective.co.uk