Are the startup packages fixed price?

Yes. Clear scope, clear outputs, clear decisions. No surprises.

What happens after the Executive discovery session?

You get a prioritised picture of opportunities, risks, and a practical next steps plan. Many clients move into a partnership or retainer.

Do you work across sectors?

Yes. The work is about complexity and outcomes. We apply the same thinking across health, retail, fintech, housing, infrastructure, and the third sector.

NNG UX Certified

PROSCI Change Management

Leeds-based, UK-wide

We don't just advise. We deliver.

Fractional product and delivery leadership that takes work off your plate

Senior, hands-on support that turns chaos into clear decisions, then helps you ship without adding permanent headcount.

You don’t need another advisory deck or a list of recommendations. You need experienced product and UX leaders who roll up their sleeves, make the calls with you, and move the work forward. That’s us.

See pricing from £595 Book a clarity call

Response within one working day • Fixed prices for startups • Bespoke partnerships for enterprise

Professional certifications that underpin our approach

Choose your starting point

Same senior expertise. Different entry points based on where you are now.

For Founders

Early Stage & Scale-Ups

You're bootstrapping. Moving fast. Wearing too many hats. You need someone who gets it, dives in, and helps you ship without slowing you down.

Fixed-price packages designed for speed and value. Start with a £595 clarity session, scale to embedded partnership as you grow.

See startup packages →

For Organisations

Enterprise & Regulated Teams

You're navigating stakeholders, governance, and accountability. Progress needs to be defensible, credible, and aligned across the organisation.

Bespoke partnerships and fractional leadership for complex delivery. Executive clarity sessions from £5,000 get you unstuck fast.

See enterprise options →

Why we exist

Rosalyn Potts and Matthew Hodgkinson, founding partners of Dual Perspective

We're Rosalyn and Matt - two senior leaders who've spent the last 20 years leading digital transformation, customer experience, and delivery programmes inside organisations like Johnson & Johnson MedTech, ASDA, Sky, and Leeds Building Society.

Between us, we've led teams of 30+, managed multi-million pound budgets, navigated complex governance and stakeholder landscapes, and delivered programmes that touch millions of customers. We've also built and scaled our own businesses while raising two young daughters, so we understand pressure, trade-offs, and doing more with less.

Dual Perspective exists because the most valuable support does not come from slide decks or distant strategy. It comes from experienced people who have done the work, made the calls, and are willing to roll up their sleeves alongside you.

You work directly with us. Rosalyn and Matt. No layers. No handoffs. Just senior, hands on support that flexes to your stage, your constraints, and what matters most right now.

We've been where you are. Led teams through messy growth. Navigated stakeholder politics. Delivered under pressure. We bring that lived experience to every engagement.
We get to know your mission. We take time to understand what you're building and why it matters. Then we embed ourselves and work like we're part of your team.
Clarity that survives reality. We turn fuzzy intentions into clear decisions your team can act on. Risks surfaced early. Trade-offs made transparent.
Delivery that keeps moving. Simple rituals. Visible progress. A calm drumbeat that stops work from stalling while you focus on running the business.
Plain English. No theatre. Clear priorities. Straightforward communication. We explain complexity without the jargon or unnecessary complexity.

How it works

Three steps. Minimal lift from you. Clear outcomes and forward momentum.

Get clear on what matters
We start with your goal and what's blocking progress. We make the mess visible, then cut through to what actually needs to happen next.

Choose the right level of support
A one-off clarity session to test how we work. A focused sprint to build momentum. Or ongoing partnership to keep delivery moving. You choose.

Ship work that matters
We don't just plan. We roll up our sleeves and help you deliver. Clear decisions. Real progress. Things actually getting done.

Pricing designed for how you work

Transparent packages for founders. Strategic partnerships for complex organisations.

Clarity Session

£595

Get unstuck in one working session. Test how we work together.

✓ An intensive working session (remote or in-person)
✓ Clear prioritisation of what matters most right now
✓ Practical action plan you can execute immediately
✓ Written summary with next steps and recommendations
✓ Perfect for validating direction or breaking through blockers

Book clarity session

What we actually do

Hands-on, senior support across product, delivery, and customer experience.

Product strategy and roadmaps

Clear priorities, realistic milestones, and ownership so decisions stop drifting. We help you say no to the noise and focus on what moves the needle.

Digital propositions that convert

Proposition, pricing, and positioning tied to real customer need. Not what you think they want, but what research shows they'll actually pay for. See Product Strategy.

Delivery leadership that keeps moving

Lightweight rituals. Visible progress. Risks surfaced early. We run the drumbeat so you can focus on the business. See Delivery Leadership.

Service design that ships

Journeys, blueprints, and flows that turn into work your teams can execute. Not pretty PDFs that sit in a drawer. See Service Design.

Fractional senior leadership

CPO, Head of Delivery, CX leadership without adding headcount. We step in, own outcomes, and integrate with your team like we've always been there. See Fractional Leadership.

Customer insight that matters

Inclusive, ethical research with customers, patients, and users. Real insight that feeds directly into delivery, not research theatre. See Customer Experience.

Participation Studio

Rapid research and validation that prevents expensive mistakes. When you need confidence in what to build, who it's for, and why it will work before you commit the budget.

We run focused, ethical research with customers, patients, colleagues, and clinicians, then translate it into clear decisions your team can act on. No fluff. No endless synthesis. Just insight that moves delivery forward.

Explore Participation Studio

Short, sharp studies. Ethical recruitment. Insight that prevents rework.

Results that matter

68 → 77

NPS increase from service improvements that boosted customer satisfaction and repeat business

+6%

Higher visit-to-checkout conversion after UX optimisation reduced friction and cart abandonment

30% faster

Time to market by linking customer insight directly to delivery decisions and cutting waste

£1.5m

Annualised cost saving from service redesign, process simplification, and operational change

£40k+

Wasted spend avoided through right-first-time decisions preventing unnecessary build and rework

Zero rework

Early clarity and stakeholder alignment preventing costly late-stage changes and resets

View detailed case studies

What clients say

"Your workshop gave us a eureka moment around the excitement and emotion of auctions. You helped us see what we'd been missing."

Ollie Juggins, Trade Classics

"They gave us clarity in one morning that we hadn't found in three months. No fluff, just clear thinking and practical next steps we could action immediately."

CEO, Healthtech Startup

"Plain English. Clear actions. Zero theatre. The team moved faster with them embedded, and we avoided at least two expensive wrong turns."

Director, NHS Trust

Need references for due diligence? Just ask and we'll share contacts relevant to your sector.

Questions founders ask us

Are the startup packages actually fixed price?

Yes. Clear scope, clear outputs, clear timescales. No scope creep, no surprise invoices, no "it depends". You know exactly what you're getting and what it costs before we start.

What happens after the Clarity Session?

You get a prioritised action plan with clear next steps you can execute immediately. Many clients move into a Momentum Sprint to build on that clarity, or an Embedded Partnership for ongoing support. But there's zero pressure. The session stands alone.

Do you work across different sectors?

Yes. We've delivered for health, retail, fintech, housing, infrastructure, and the third sector. The work is about complexity and outcomes. The principles stay the same: clarity, focus, delivery.

Is there a minimum commitment?

No. You can start with a single £495 Clarity Session to test how we work together. We'll recommend the lightest level of support that will still create real momentum. We'd rather you start small and scale than over-commit too early.

How quickly can we start?

Most clients start within 1-2 weeks of first contact. Clarity Sessions can often be scheduled within a few days. We move at your pace.

Do you work remotely or in-person?

Both. We're based in Leeds but work across the UK and internationally. Many engagements are remote, which keeps costs down. But we're happy to work on-site when face-to-face adds real value.

What makes you different from other consultancies?

We don't do slide decks and disappear. We roll up our sleeves and deliver alongside you. You work directly with us (Rosalyn and Matt), not juniors. And we care deeply about your mission, so we take time to understand it before diving in.

Can you just take something off my plate and run with it?

Yes. That's literally what we're here for. Founders tell us they don't need more advice, they need hands-on help. Give us the brief, the context, and the constraints. We'll own it, keep you informed, and ship it.

Let's talk about what's stuck

Tell us where you are and what's blocking progress. We'll reply within one working day with a clear plan for how we can help.

Your name Email Which option interests you most?

Pick the closest fit. We'll tailor it to your needs.

What's the situation?

Short and honest beats long and polished. We just need enough to understand where you are.

We use your details only to respond to your enquiry. We will not share your information with third parties or add you to marketing lists without permission.