Product strategy that turns chaos into clear decisions

Stop building features nobody wants. Get a clear roadmap that prioritises ruthlessly, aligns stakeholders, and helps your team ship products that actually solve customer problems.

Your backlog is full but nothing feels like progress

Everyone has opinions about what to build next. Sales wants custom features for big clients. Marketing wants flashy capabilities for campaigns. Support wants to fix bugs that generate the most tickets. Leadership wants "innovation" without defining what that means.

Meanwhile, your product team is stuck in the middle, juggling competing priorities with no clear strategy to guide decisions. The roadmap changes weekly. Features ship but don't move key metrics. Team morale drops because nobody understands the plan.

Product strategy fixes this. It creates the clarity you need to say yes to the right things and confidently say no to everything else. We help you define what you're building, for whom, and why - then translate that into a roadmap your team can execute.

The outcome: Clear priorities everyone understands. Trade-offs made explicit and defensible. A team focused on work that actually moves the business forward instead of reacting to whoever shouts loudest.

What product strategy actually means

Product strategy isn't a 50-page document that sits in a drawer. It's the clear answers to questions that guide every decision:

  • Who are we building for? Not "everyone" - your specific target customers and the jobs they're trying to get done.
  • What problem are we solving? The real pain point, not the feature they asked for.
  • Why will they choose us? Your positioning and differentiation in a crowded market.
  • What are we building first? Prioritisation based on impact, effort, and strategic fit.
  • How will we measure success? Metrics tied to business outcomes, not vanity numbers.

When these answers are clear, decisions become easier. Your team knows what matters. Stakeholders understand the trade-offs. Nobody wastes time building features that don't align with where you're going.

How we help you build product strategy

Discovery & Alignment: We start by understanding your business goals, current challenges, and competitive landscape. We interview stakeholders, review existing data, and identify where strategy is missing or misaligned.

Customer & Market Research: We validate assumptions through customer interviews, competitive analysis, and market research. This ensures strategy is grounded in reality, not wishful thinking about what customers want.

Vision & Positioning: We define your product vision, positioning, and value proposition. This becomes the North Star that guides all product decisions and keeps the team aligned.

Roadmap Development: We translate strategy into a prioritised roadmap with clear themes, initiatives, and release milestones. Every item includes the why, expected outcome, and success metrics.

Prioritisation Framework: We establish a transparent prioritisation process using frameworks like RICE, value vs. effort mapping, or custom scoring. This makes trade-offs visible and defensible.

Ongoing Execution: Through our fractional CPO service, we can embed with your team to own the strategy, make daily decisions, and keep delivery moving.

Real product strategy outcomes

SaaS Startup

From 40 features to 5 that mattered

A B2B SaaS startup had a backlog of 40 "must-have" features demanded by different customers. Development was stuck because everything was priority one. Churn was climbing because core workflows weren't improving.

We conducted customer research to identify actual jobs-to-be-done, not feature requests. We found 5 core capabilities that 80% of customers struggled with. We killed 35 features, focused the roadmap, and aligned the team around solving real problems.

-73%Backlog items
2.1xVelocity increase
+28%Customer retention
Healthtech

Market validation before building

A healthtech startup wanted to build a new clinical decision support tool. They had a vision but no validation of demand, pricing, or willingness to adopt.

We ran 25 interviews with target users (clinicians and hospital administrators), built low-fidelity prototypes, and tested positioning. We discovered their original value prop missed the mark - users cared about workflow integration, not clinical accuracy (which they assumed was table stakes).

£40k+Wasted build avoided
3 monthsFaster to market

What we deliver

Product Vision & Positioning: Clear articulation of what you're building, for whom, and why it matters. This becomes the foundation for all product decisions.

Target Customer Profiles: Detailed personas and jobs-to-be-done analysis showing who you're serving and what problems you're solving for them.

Competitive Analysis: Market landscape, competitor positioning, and your differentiation strategy. Where you fit and how you win.

Product Roadmap: Prioritised plan showing themes, initiatives, features, and release milestones. Every item tied to strategy and success metrics.

Prioritisation Framework: Transparent process for evaluating new opportunities and making trade-offs. RICE scores, value vs. effort maps, or custom scoring models.

Success Metrics: KPIs tied to business outcomes - activation rates, retention, revenue per user, time to value - not vanity metrics like downloads or signups.

Feature Specifications: When needed, we create detailed specs, user stories, and acceptance criteria so development teams know exactly what to build.

Common product strategy challenges we solve

"Everyone wants different things and we can't say no": We create a prioritisation framework that makes trade-offs transparent and defensible. When stakeholders understand the strategy, they accept that not everything can be priority one.

"We keep building features nobody uses": We validate demand before development through customer research, prototype testing, and market analysis. This prevents expensive mistakes.

"Our roadmap changes every week": We establish clear themes and strategic initiatives that guide decisions over months, not days. Roadmaps can flex on tactics while staying anchored to strategy.

"We don't know how to measure success": We define metrics tied to real business outcomes. You'll know if a feature is working or not based on data, not opinions.

"We need senior product leadership but can't afford a full-time CPO": Our fractional CPO service gives you experienced product leadership without permanent headcount.

Product strategy packages

Start small to test how we work, then scale to ongoing partnership as your needs grow.

Clarity Session
£595
Get unstuck in one intensive working session. Perfect for validating direction or breaking through blockers.
  • ✓ Intensive working session (remote or in-person)
  • ✓ Clear prioritisation of what matters most
  • ✓ Practical action plan you can execute immediately
  • ✓ Written summary with next steps
Book clarity session
Most Popular
Product Strategy Sprint
£2,400
2-week focused engagement to create strategy, validate it with customers, and build a roadmap.
  • ✓ Product vision and positioning workshop
  • ✓ Customer research and validation (up to 10 interviews)
  • ✓ Prioritised roadmap with success metrics
  • ✓ Stakeholder alignment session and handover
Start sprint
Fractional CPO
£3,000/month
Ongoing product leadership embedded with your team. Like having a senior CPO on tap.
  • ✓ 2-3 days per month hands-on support
  • ✓ Own product strategy and roadmap
  • ✓ Stakeholder management and alignment
  • ✓ Cancel anytime with 30 days notice
Talk to us

All prices shown are the price you pay. UK invoicing with 14-day payment terms.

Product strategy questions answered

What is product strategy and why do I need it?
Product strategy is the clear plan that connects your business goals to what you're building and why. It answers: What problem are we solving? For whom? Why will they choose us? What are we building first, and why? Without it, teams build features nobody wants, priorities shift constantly, and you waste time and money on work that doesn't move the needle.
How is product strategy different from a product roadmap?
Product strategy is the why - your positioning, target customers, value proposition, and key bets. A product roadmap is the what and when - the features, releases, and timeline. Strategy informs the roadmap. Without strategy, roadmaps become feature wishlists driven by whoever shouts loudest.
What deliverables do you create?
We create product vision and positioning, target customer profiles and jobs-to-be-done, competitive analysis and differentiation strategy, prioritised product roadmaps with clear trade-offs, feature specifications and user stories when needed, and success metrics tied to business outcomes.
How do you help with prioritisation?
We use frameworks like RICE (Reach, Impact, Confidence, Effort), value vs effort mapping, and impact/confidence scoring - but more importantly, we make trade-offs explicit. We show what you're saying no to and why, so prioritisation decisions are defensible and aligned with strategy rather than politics.
Can you validate our product ideas before we build?
Yes. We run rapid validation through customer interviews, prototype testing, and market analysis. This prevents expensive mistakes by confirming demand, willingness to pay, and product-market fit before you commit development budget. We've saved clients tens of thousands by killing bad ideas early.
Do you offer fractional CPO services?
Yes. We provide fractional Chief Product Officer leadership for startups and scale-ups who need senior product strategy and execution but can't justify a full-time hire. You get experienced product leadership embedded with your team from £3,000/month. Learn more about our fractional leadership service.
How long does it take to create a product strategy?
A focused strategy sprint takes 2-3 weeks and gives you vision, positioning, validated customer insights, and a prioritised roadmap. More comprehensive engagements with market research, prototype testing, and stakeholder alignment run 6-8 weeks. We start with a clarity session to scope the right approach for your needs.
What if our strategy needs to change as we learn?
Good strategy should evolve as you gather data. We build in checkpoints and success metrics so you can validate assumptions and adjust course when needed. The goal isn't to create a rigid plan, but clear guardrails that guide decisions while staying flexible to new information.
Can you help align our stakeholders around the strategy?
Absolutely. Stakeholder alignment is often the hardest part. We run workshops to surface different perspectives, build consensus on priorities, and create a shared understanding of trade-offs. When stakeholders help shape the strategy, they're much more likely to support it.

Ready for product clarity?

Tell us where you're stuck with product strategy. We'll reply within one working day with a clear plan for how we can help.

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