Leeds-based
30+ years product experience
Start from £945

Product strategy consultancy in Leeds. Senior, hands-on, and genuinely local.

We help Leeds founders and organisations work out what to build, in what order, and how to ship it. Not a strategy that sits in a drawer. A plan your team can act on.

Book a £945 Clarity Session How we help

Leeds-based • On-site or remote • Response within one working day

We're in Leeds and we know what good product strategy looks like here

Leeds has a genuine tech and digital scene, with strong clusters in fintech, health, retail, and professional services. But most product strategy consultancies are London-based, expensive, and built for large enterprises. We're not.

We're based in Leeds and have worked with founders, scaleups, and established organisations across West Yorkshire. We've led product strategy at Johnson & Johnson MedTech, ASDA, Sky, and Leeds Building Society. We understand what senior product thinking looks like in practice, and we bring that experience to organisations of all sizes.

We can be on-site in Leeds when it helps. We move at the pace Leeds businesses actually need. And we work directly with you, not through a layer of account managers and junior consultants.

What product strategy actually involves

Not a slide deck. Practical decisions your team can execute from.

Deciding what to build (and what not to)

The hardest product decisions are rarely about what to do. They're about what to stop, what to deprioritise, what to say no to. We help you make those calls clearly, so your team's time goes toward the things that matter.

Sequencing the roadmap

Two teams can have identical roadmaps with very different outcomes depending on order. We help you sequence your work around dependencies, learning value, and revenue impact, not just what sounds exciting.

Getting the team aligned

Most product chaos comes from misalignment on what success looks like, not from bad ideas. We facilitate the conversations that get your team, your investors, and your stakeholders behind the same direction.

Validating before you build

Through our Participation Studio, we run customer and user research that tests your product direction before you commit the development budget. Real evidence, not internal assumptions.

Creating a strategy your team can use

Strategy only works if people can act on it. We create product strategies that are clear enough to guide day-to-day decisions, not just quarterly board reviews. Practical, not theoretical.

Connecting product to business goals

Product strategy isn't separate from business strategy. We make the connection explicit: what does the business need to achieve, how does the product contribute to that, and what does that mean for what we build next?

Product strategy problems Leeds teams bring to us

The situations we see most often across Leeds and West Yorkshire.

"We have a product backlog but no real strategy behind it"

A list of features isn't a strategy. We help you identify the assumptions and evidence behind each item, sort genuine priorities from wishlist items, and build a roadmap with a clear rationale your team can stand behind.

"We're not sure we're building the right things"

This is the most common thing we hear. We help you pressure-test your current direction against customer evidence and business goals, and make explicit the bets you're taking and the ones you're not.

"Different stakeholders want different things"

Competing stakeholder priorities are often a symptom of unclear strategy, not the cause. We facilitate alignment conversations that surface the real disagreements and get to decisions people can live with.

"We're growing and need a more mature product operating model"

The habits and tools that work for a three-person team break down at 20. We help Leeds scaleups build the product processes, rituals, and decision-making frameworks that scale with them.

"We need a credible product strategy for investors"

Investors want to see that you understand the market, the customer, and the product bets you're making. We help you build a product strategy that's credible to investors, actionable for your team, and grounded in evidence.

"We've brought in an agency but we're not sure what to ask them to build"

Agencies need direction. We help you get clear on what to ask for before you brief them, so you're commissioning work that serves a strategy, not just filling a sprint.

Why Leeds organisations choose Dual Perspective

Genuinely local

Leeds-based, not parachuted in from London. We know the city's business ecosystem, can be on-site quickly, and understand the context that shapes how West Yorkshire businesses make decisions.

Senior experience, not a junior team

You work directly with Rosalyn and Matt. More than 30 years of product and delivery leadership between us. No account managers, no junior consultants doing the work while we present it.

We help you decide what not to build

The most valuable product strategy work isn't adding to the roadmap. It's cutting it down to the things that will genuinely move the needle. We're direct about this, and founders tell us it's one of the most useful things we do.

Fixed prices, no surprises

Every engagement has a clear price and a clear scope before we start. No hourly rates that spiral, no scope creep invoices. Easy to approve, easy to budget, easy to justify internally.

We do the work, not just the thinking

We don't hand you a strategy document and disappear. We stay alongside you to help you act on it: facilitating sessions, making the difficult prioritisation calls with you, and helping your team execute.

Start small, scale as you need

A single Clarity Session if you need to get unstuck quickly. A Momentum Sprint for a specific piece of work. Ongoing fractional partnership if you want senior product thinking consistently. You choose the level of commitment.

How to work with us

Three ways in, depending on where you are and what you need.

Clarity Session

£945

One morning, remote or on-site in Leeds. We listen, map your situation, and help you work out what to focus on and why. Written priority plan to take away. Stands alone or leads into a sprint.

Book the session

Momentum Sprint

£2,400

A focused two-week engagement to produce a specific output: a product strategy, a prioritised roadmap, a validated product direction, or whatever your biggest blocker is right now.

Talk to us

Fractional Partnership

£3,000/month

Ongoing senior product and delivery leadership, 2 to 3 days a month. Right for Leeds organisations that want consistent strategic input over time. Cancel with 30 days' notice.

Talk to us

All prices shown are the price you pay. UK invoicing with 14-day payment terms. See full pricing

Questions about product strategy in Leeds

Do you offer product strategy consultancy in Leeds?
Yes. We're Leeds-based and work with founders and organisations across Leeds, West Yorkshire, and the wider UK. We can work on-site in Leeds when that helps, or remotely. Most engagements combine both.
What does product strategy actually involve?
Product strategy is the work of deciding what to build, who for, in what order, and why. It connects your business goals to the decisions your product team makes every day. Good product strategy means your team spends its time on the right problems, not just the most visible ones.
How quickly can we start with product strategy support in Leeds?
Most Leeds clients start within 1-2 weeks of first contact. A Clarity Session can often be booked within a few days. We move at your pace and don't have a waiting list.
What size of organisation do you work with in Leeds?
We work with founders building their first product, scaleups navigating growth, SMEs improving how product decisions get made, and larger organisations that need interim senior product leadership. If you're in Leeds or West Yorkshire and facing product direction challenges, we're worth a conversation.
What's the difference between product strategy and a product roadmap?
The strategy is the why: what you're trying to achieve, who you're building for, and what bets you're making. The roadmap is the how: the specific sequence of work that delivers against that strategy. A roadmap without a strategy is just a list. A strategy without a roadmap is just a vision. You need both, and they need to connect.
Can you help us if we already have a product team?
Yes. We often work alongside existing product teams to provide senior strategic direction, help with difficult prioritisation decisions, or coach product managers who are stepping up. We embed with your team rather than working around it.
Do you work with sectors beyond tech in Leeds?
Yes. We've worked with organisations across fintech, health, retail, professional services, third sector, and public sector. Product strategy applies wherever organisations are making decisions about what to build or invest in. The fundamentals are the same across sectors.

Let's talk. We're down the road.

Tell us what's going on with your product. We'll come back within one working day with a clear view on how we can help.

Book a £945 Clarity Session

Prefer email? contact@dualperspective.co.uk